Dead Sled Coffee has arrived!

July 11, 2018

 

Ever since I was a kid-yes, a little kid-I loved coffee. 

 Growing up, my parents owned their own businesses and they worked out of our basement. I remember at the end of the day, going around to their desks and slurping up the cold left over coffee. Until one day, when I drank one that had been used as an ashtray. It kept me from picking up the nicotine habit, but it didn’t curb my adolescent cravings for caffeine. 

 Later, some guys from Italy opened a restaurant down the street from our house. They had the first espresso machine I had ever seen. They explained to me that espresso was like super strong coffee. As a joke, they gave 8 year old Acey a shot of the dark mysterious potion. The joke was on them as I asked for another immediately after finishing the first. It was right around the time my ‘cool’ cousins from California were introducing me to punk rock and, more likely then not, Black Flag’s ‘Black Coffee’.

 So, my obsession for music and coffee started right around the same time. 

The cup you see in this photo is one of the few things I have left from my Grandfather. One of the memories I have of him and my grandmother is being a little kid and wanting to drink coffee. My parents weren’t too hip to it, buy my grandpa would fill a cup mostly with milk and and add just a little coffee. 

 Recently that has become the cup I use most often when testing out a new coffee. And, in the past 6 months I’ve tested at least 66 different coffees in at least 4 different methods of brewing. Why all the journaling and studying of a simple little brown bean?

 Earlier this year, my friends Diana and Mike were discussing starting a coffee company. They wanted to blend rock n’ roll, a dark sense of humor and great coffee as a way of honoring our mutual friend Chrissy (and Di’s father) who had passed away a few years ago. They asked me what I thought and I said, ‘I think I have to be a part of this!’. 

 Dead Sled Coffee was born. 

 We compiled a list of roasters we loved and met with nearly a dozen. From there we narrowed it down to 2 and from there made the decision that we wanted to take it a step further and purchase our own beans, as opposed to Private Labeling someone else’s coffee as our own. 

 I visited coffee plantations in Latin America and Asia, searching for the coffee (and tea!) that we thought was going to be the best (remember-best doesn’t always mean strongest!) and we have it. 

 Which raises the question.

 How did the hipster burn his tongue?

 He was drinking it before it was cool.. ; )

 Let’s face it. There is a stigma of pretentiousness associated with really great coffee. And that’s why we did all this research. So you don’t have to. So you can just sit back and enjoy an awesome cup of coffee or tea. 

 

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